Willow & White

All our senses prompt memories but without doubt the most powerful is scent. It’s widely acknowledged that particular fragrances or scents jog our old grey matter and we’re taken back to a place and time. This according to the Scientists, it is due to a direct correlation between the emotional part of our brain and sense of smell. So whether it’s the smell of sea air or the combination of cinnamon and orange that triggers your memory bank, it can be a very pleasant diversion to your daily life. As a result, a lovely scented candle is a great way of providing our own little emotional pick me up.

Aside from memory inducing powers, scent can also offer some pretty significant benefits for our body and mind. We’re probably all familiar with Lavender being recognised as great to calm and relax us however what about some of the others outlined in the table below:

August already, with only the odd fleeting visit from Mr Sunshine during the School holidays! Gosh, British Summertime can be pretty damp and erratic. We get all the TV adds showing glorious summer garden parties, beach scenes and alfresco eating however the reality of living on these shores is somewhat different and you have to grasp each window of sunshine!

We managed to fit in a bit of chill time during the holiday season and are now back in the driving seat making plans and getting our stock levels back up again. So Susie has been on full production over past couple of weeks as we kick off a number of events and developments across our wee business. So here’s some headline details of what’s been happening at Willow & White CC:

• Introduction of a new fragrance……….divine Basil & Neroli Blossom.
• Introduction of Diffusers to our range of products. Again following our simple but stylish and practical formula, a great addition to our family of products. Watch this space also for a planned addition of Diffuser Refills, in line with our ethos of recycling and avoiding the throw away mentality we have in so much of life today.http://willowandwhitecandlecompany.co.uk/product/reed-diffuser/
• Some great feedback and reviews on our products across social media. Check out the following from Sarah at Scottish Craft Focus, a head to head with Jo Malone no less!  http://scottishcraftfocus.co.uk/2017/08/10/wax-melts-from-willow-white-candle-co/
• New local stockist of our products with the opening of a fabulous interiors business, Autumn Willow in our home village of Lochwinnoch in South West Scotland. https://www.facebook.com/photo.php?fbid=103440347048606&set=a.103440377048603.1073741826.100021479228438&type=3&source=11&referrer_profile_id=100021479228438

December is racing on and I can’t believe we’re already one week in. It’s so nice to see Christmas lights and decorations appearing across the country making drives home in the dark so much more interesting as you catch a brief glimpse into Christmas “Ready” homes.
This year I’m making a big effort to tone down the usual Christmas bling I trail out each year. You know what I’m talking about e.g. tinsel garlands, garish baubles, glitter endowed ornaments etc and instead trying to incorporate a bit more of natural angle. So with this vision in mind, I’ve been out and about basically scavenging in the hedgerows picking up pine cones, ivy, eucalyptus and holly (preferably the male variety with the red berries!)
I’m taking it easy so far and gradually “Christmasfying” the house and, dare i say it, reasonably pleased with the results thus far albeit any half decent Interior Designer or Flower Arranger would, I’m sure, roll their eyes at my efforts! As you will see from pics above, i’m also incorporating our natural soy wax candles, so a visual and aromatic feast! Great fragrances for this time of year are Winter, Nutmeg & Ginger, Pomegranate and Eucalyptus, Lemon & Mint. All particularly warm and inviting fragrances to compliment the home.

It’s been a busy few months for Susie and I at Willow & White. From our soft launch earlier in the year, we’ve been working away to get the business established. So busy busy with the web site, developing our product range, market testing etc etc. Our “to do” list seems to keep growing however it’s all good and we’re loving it!

Our passion to market the most stylish of soy candles blended with carefully selected fragranced oils continues to drive our activity. The more we dig into the ranges of High Street products, predominantly made from paraffin wax, the stronger we feel about soy and why it should be the wax of choice for all serious candle lovers.

As you may have noted in our Benefits & Care Page, we summarise the benefits of soy rather than listing the nasties paraffin wax produces. However it’s not just Willow & White who are flying the flag for soy over paraffin wax. A quick check on the old world wide web will testify, that for those of us who consciously want to savour the joy and pleasure of candles without introducing even more toxins to the home, soy is the answer. Really who wants to be burning by-products from the petroleum industry??

For those wishing to gain further insight, the following links may be of interest……..

http://www.livestrong.com/article/254322-what-are-the-benefits-of-soy-candles/

https://household-tips.thefuntimesguide.com/2010/09/soy_wax_candles.php

http://www.curiouslyconscious.com/2016/07/why-i-only-use-soy-candles.html